Zaplens

Zaplens transforms website testing by leveraging advanced computational personas to simulate user behavior. This innovative platform dramatically accelerates A/B testing and conversion rate optimization (CRO) by eliminating the need for high traffic volumes. Key capabilities include: • Rapid heatmap generation in approximately 90 seconds • Custom audience persona uploads for tailored testing • 'Battle mode' for comparing different site versions • Comprehensive, plain-English executive reports Unlike traditional methods, Zaplens allows you to identify UX bugs and friction points before a single human visitor encounters them. It provides detailed reasoning for observed behaviors, explaining exactly what needs fixing. Users can select from a diverse library of personas in the Zapstore or create and upload their own, ensuring that testing aligns perfectly with their target demographics. Each simulated step is live-streamed, reproducible, and billed only for completed actions. Zaplens is ideal for design teams, product managers, and marketing professionals who need fast, reliable user experience insights without the usual time and cost constraints of human-based studies or the traffic dependency of conventional A/B testing. Get the insights of a five-week usability study the same day you deploy.