AI Creative Insights by Decode

Creative Insights provides a comprehensive pre-launch analysis for all ad types, including banners, out-of-home, and video. Key features include: * Predictive attention heatmaps * Second-by-second emotion curves * Prescriptive creative suggestions * Benchmarking against category norms * Side-by-side variant comparison This platform helps advertisers understand audience response before media budgets are deployed. It delivers detailed attention heatmaps, illustrating where viewers' eyes focus first. Beyond just attention, it also tracks emotional engagement frame by frame, providing a granular view of how content resonates with an audience. The system then offers actionable recommendations on how to refine creatives for better performance. Creative Insights allows users to benchmark their creatives against industry standards and compare different versions to identify the most effective options. The Synthetic Audience feature provides predictions tailored to specific personas, ensuring messaging is optimized for diverse target groups. This tool is ideal for marketing teams, advertising agencies, and content creators focused on maximizing campaign effectiveness and minimizing media waste.