MicroInfluencer

Creators Discovery Agent on Microinfluencer streamlines the process of finding suitable content creators for marketing campaigns. Key features include: * Transform plain English campaign descriptions into live searches * Ranks creators by brand and campaign alignment * Excludes creators that are not a good fit * Tracks creator performance over time This platform significantly reduces the time spent on manual research by offering targeted searches across TikTok and Instagram. It analyzes various signals beyond just follower counts, such as engagement rates and view-to-follow ratios, providing a comprehensive campaign-fit score and rationale for each potential creator. This ensures that marketers identify creators who can truly impact their campaigns, rather than just those with large followings. The service is ideal for in-house marketing teams and agencies looking to efficiently identify, shortlist, and manage micro-influencers. It empowers users to own the outreach process, providing all the necessary data to make informed decisions before contacting creators. Each search can yield up to 100 relevant creators, transforming hours of manual searching into minutes.