Pure Benchmarks

Pure Benchmarks empowers retail investors with unprecedented access to portfolio performance data. Key features: * Real-time portfolio benchmarking * Peer performance comparison * Historical portfolio analysis * Secure, read-only account connection * Wealth management firm evaluation This platform disrupts the traditional monopoly on retail investor data, providing you with clarity and objective truth about your investments. Easily connect your brokerage account in less than a minute via Plaid – the same bank-level security used by leading financial apps like Robinhood and TurboTax. Your data remains private and secure, with no risk to your funds, as our access is strictly read-only. Pure Benchmarks analyzes your actual holdings against real market history specific to your portfolio's lifetime, helping you understand how your investments recover and perform through various market conditions. This insight prevents panic-driven decisions by showing you what has historically happened to portfolios like yours during market downturns. The "Your Nest" feature allows you to benchmark your portfolio against other investors within your wealth management firm, or even against self-directed investors in your risk class. Discover how top-performing portfolios are allocated and truly evaluate your firm's performance or your own investing acumen, free from marketing rhetoric.