Prism by Calibrated Intelligence

Prism provides a transparent approach to Amazon PPC management, designed to function as both an operator and strategist for ad accounts. Key capabilities include: • Automatic detection of wasted spend (e.g., zero-conversion keywords, budget caps, ACOS outliers) • Identification of growth opportunities • Queued, explainable fixes ready for quick approval • Clear reasoning and statistical validation for every recommendation This platform eliminates black-box bidding by providing plain-language explanations and confidence scores behind each suggestion. It empowers users with an approval-first workflow, conflict-aware safeguards, and a 7-day undo feature, ensuring complete control over campaign adjustments. Secure infrastructure and the absence of password storage further enhance trust. Prism streamlines the weekly optimization process, from detecting waste and explaining tradeoffs to queuing safe actions for approval. It’s built for sellers and agencies seeking clarity, precise control, and scalable performance, enabling them to optimize Amazon advertising without complex manual bid management. This frees up time to focus on broader business growth strategies.