Source

Source offers a comprehensive view of your B2B customer journey with a single pixel. Key features include: * Track every visit, meeting, and closed deal * Identify channels driving actual customers, not just clicks * Attribute leads from various platforms like ChatGPT or direct URL entries * Connect data to individual persons and deals, not just sessions * Integrate across ads, CRM, calendar, and scheduling applications This platform redefines B2B attribution by providing a granular understanding of which marketing efforts genuinely contribute to your pipeline. It eliminates the guesswork, allowing you to optimize your spend by focusing on strategies that generate tangible business outcomes. The system ties all touchpoints directly to the customer and the deal, ensuring a complete and accurate picture of conversion paths without relying on a data warehouse. Built for B2B marketing teams, sales departments, agencies, and GTM operations who need precise insights into revenue generation. Source ensures data integrity and security with SOC2 and ISO compliance, providing a trustworthy foundation for strategic decision-making and campaign optimization.