Heatpoints

Heatpoints offers predictive visual analytics to understand visitor attention on any webpage, mockup, or image. Key capabilities include: * Generate attention heatmaps from URLs, mockups, or screenshots * Receive an attention score and audit for visual effectiveness * Analyze copy with a "Words Map" to see which words are read * Operate without tracking scripts, cookies, or consent banners * Integrate with Chrome (for live pages) and Figma (for design canvases) This platform uses a peer-reviewed saliency model to estimate where a first-time visitor's eye will land, providing insights in seconds. It goes beyond traditional eye-tracking by offering immediate, hardware-free analysis, perfect for pre-publication checks. Users can drop an image or use the browser extension to get an instant fixation map, highlighting hot and cold zones and the likely reading path. The system also reveals elements that might be overlooked due to low contrast or busy layouts. Heatpoints is ideal for UX designers, marketing professionals, and content creators who need to optimize visual hierarchy and ensure key messages are seen. Whether assessing landing page effectiveness, ad creative impact, or user interface clarity, it helps refine visuals before they go live. Soon, it will also simulate ad performance within social media feeds, allowing creators to gauge attention in a competitive context.