Google Ads MCP Server

The Google Ads Remote MCP Server simplifies advertising campaign management, allowing users to launch and oversee Google Ads directly from their existing MCP client without complex technical setups. Key features include: * Direct integration with MCP clients via a URL * No Google Cloud setup or terminal commands * Campaign and ad group creation and editing * Performance reporting and hygiene checks * Keyword research and negative keyword management This hosted server eliminates the need for local installations and intricate configurations, making it accessible for marketers who want to focus on strategy rather than infrastructure. It offers a secure, OAuth-based access model, ensuring tokens are scoped and no local files are exposed. The platform incorporates best practices for pay-per-click management, providing opinionated defaults for efficient campaign setup and maintenance. Users can build and edit search campaigns, add keywords, draft responsive search ads, adjust budgets, and manage networks. Essential hygiene features include automated tagging checks, auto-apply reviews, and disapproval snapshots. Comprehensive reporting covers campaigns, ad groups, ads, keywords, devices, geographic performance, search terms, and conversion rates where available. The server also facilitates negative keyword list creation and attachment, along with search term reviews to minimize wasted spend. A built-in keyword planner provides ideas from seed phrases or URLs, offering historical metrics with geo and language targeting. For detailed analysis, it supports CSV exports for programmatic review by MCP clients, ideal for marketing professionals, advertising agencies, and businesses looking for a streamlined tool to manage their Google Ads presence efficiently.