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This service optimizes Yandex Direct campaigns by providing a comprehensive audit and analysis. Key features include: • Search query analysis • Smart negative keyword selection • Keyword suggestion for campaigns • Campaign reports and history • Budget saving recommendations The platform meticulously reviews your campaign's search queries to identify inefficient spending, such as clicks from users searching for non-commercial terms like "instructions," "free," or "reviews." It then generates a precise list of negative keywords, ready for immediate upload to Yandex Direct, effectively eliminating irrelevant traffic and reducing wasted ad spend. Beyond just filtering, the tool also assists with campaign expansion. It offers keyword suggestions, complete with operators, frequency data, and regional breakdowns, directly within the interface. Users receive clear verdicts—"STOP" or "CONTINUE"—with reasons, helping them make informed decisions quickly. All reports, including detailed breakdowns, are exportable to Excel, and a full history of campaign analyses is maintained. Ideal for small businesses, marketing specialists, and anyone managing Yandex Direct campaigns who wants to maximize their advertising budget and campaign performance without extensive manual labor.