Fred

Fred revolutionizes research by integrating all phases into a cohesive workflow. Key capabilities: * Plan studies and recruit participants * Run tests and analyze sessions * Detect patterns and build reports * Real-time and replay eye tracking with gaze heatmaps * Thematic analysis for faster insight generation Fred provides a comprehensive platform for user research, bringing together study planning, participant recruitment, data collection, evidence analysis, and report generation into one connected workspace. The platform allows teams to conduct moderated sessions and usability tests, inviting participants from a dedicated panel or private invites. It provides robust tools for organizing feedback into themes, enabling faster pattern detection, and reviewing emotional, attentional, and behavioral signals directly within the session context. This platform enhances product development by providing deeper insights into user behavior without requiring complex technical skills for analysis. It ensures that research signals remain connected to the original session, participant, and decision context, maintaining traceability throughout the evidence model. The tool is designed to accelerate product-market fit by delivering faster evidence while preserving methodological control. Ideal for UX researchers, product designers, and product managers who need to validate design decisions, reduce rework, and turn feedback into trusted roadmap decisions. It is also well-suited for founders and agencies requiring a streamlined research process from discovery to usability testing and clear report findings for stakeholders.