Frooty

Frooty is a production workspace built for brands and video agencies, bringing scripting, editing, feedback, and publishing into one shared space. Core capabilities: • Production tools for managing video projects (live now) • Timestamped comments and version control for review rounds • Client feedback collected directly on video drafts • Clip creation for social platforms • Shared creative memory that keeps brand context consistent • Agent-assisted editing (currently in beta) • A planned five-agent production crew (in development) Frooty helps creative teams cut down on back-and-forth by keeping feedback attached to the exact moment in a video it refers to. Editors can track revisions, compare versions, and resolve notes without digging through email threads or scattered files. Production context stays with the project, so new team members and clients can pick up where others left off. The platform is designed for marketing teams, video agencies, and in-house brand studios that produce content at volume. Agencies can share drafts with clients for approval, while internal teams can coordinate edits and prepare clips for social channels. Note that agent editing is still in beta and the full five-agent crew is under development, so current use centers on the production tools that are already available.