Lantern

Lantern empowers marketers to understand and influence buyer journeys occurring on various conversational platforms. Key features include: • Visibility tracking across major answer engines • Competitor positioning analysis • Connect conversational journeys to HubSpot pipeline • Documented attribution methodology for pipeline metrics This platform helps marketing teams move beyond basic visibility scores to attribute pipeline value directly from buyer interactions on these emerging channels. It offers insights into how brands are represented and discovered, allowing for strategic adjustments to content and presence. Lantern is designed for B2B SaaS marketing teams seeking to gain an early advantage in the evolving landscape of buyer discovery. It enables them to identify and capitalize on opportunities within conversational search before these channels become oversaturated, providing a clear understanding of impact on business growth and revenue.