Roger • The Google Ads AI Agent

Roger provides an efficient approach to managing Google Ads accounts through a conversational interface. Key features include: * Campaign auditing for inefficient spend * Drafting negative keywords and bid adjustments * Requiring user approval before applying changes * Read-only connection by default for security * GDPR-aligned and EU-based operations This platform connects directly to your Google Ads account, offering a clear overview of campaign performance. It diligently scans for areas of wasted ad spend, identifying underperforming keywords or placements that drain your budget. Users receive concrete suggestions for negative keywords and bid modifications, presented in an easy-to-understand format. All suggested changes require explicit user approval, ensuring you maintain full control over your advertising budget and strategy. This approval-based system gives users confidence in the applied optimizations. Roger operates with robust data privacy standards, being EU-based and fully compliant with GDPR regulations, and maintains a read-only connection to your ad account until changes are approved. Roger is ideal for marketing managers, advertisers, and small business owners looking to maximize their Google Ads return on investment without requiring deep technical expertise in ad platform intricacies.